How do you create dozens (or even hundreds) of versions of your video — quickly — to deliver a personalized viewing experience for your customers? The answer is dynamic. Dynamic videos variably populate messages, data and graphics to create a more tailored and engaging experience for each viewer.
To create a personalized award show experience for PRSA’s PRIME Award winners, we chose a dynamic video approach. This allowed us to essentially create a video for each winner — but only create one video. How? Variable data. Videos were auto generated using inputs (award categories, winner names, logos, etc.) that were most relevant to the viewer.