With the upcoming release of its new, customized drawer system, American Eagle reached out to us to create a launch video that highlighted the versatility and customizable options of the system. A 3D-animated video would do the trick.
To highlight the interchangeable components, colors and sizes that were available, we first created an accurate 3D rendering of the drawer system from CAD files provided by the client. We then animated the custom options to swap in and out of frame — something not possible in traditional video formats.
We also crafted a script that would hype the storage and organization possibilities, and call out industry-leading features — which was paired with visual callouts and on-screen text.
The final product is a fully 3D-animated video that demonstrates the customization and features available only with the American Eagle drawer system.
